Privacy Policy

Last updated: April 3, 2026

CutIQ is an AI-powered hair analysis and hairstyle preview app for iPhone. This policy explains what data the app handles and how.

In short: We do not sell your data. We do not require an email, phone number, or password to use the app. Most of your data lives on your device and in your private iCloud account. We use a mobile measurement partner to measure ad campaign performance, and you can opt out of this tracking at any time.

What We Collect

Photos. When you generate a hairstyle or run a hair analysis, your photos are compressed and sent to our backend, which forwards them to a third-party AI provider for processing. Source photos are held in memory only and are never saved to disk or stored on our servers. Your front-facing analysis photo is saved locally and synced to your private iCloud account so your results persist across sessions and devices. AI-generated hairstyle images are also saved locally and synced to iCloud. If auto-save is on (the default), generated images are saved to your photo library with a CutIQ watermark.

Hair analysis and routines. Your analysis results, routine steps, weekly schedule, check-in history, and streaks are stored locally and synced to your private iCloud account.

Profile. During onboarding, you select preferences like face shape, age range, and gender. These are stored locally and synced to your private iCloud account.

Chat messages. When you use the AI chat, your messages are sent to our backend and forwarded to a third-party AI provider. Chat messages exist only in device memory for the duration of your session. They are not saved to disk, iCloud, or our servers.

Face data (TrueDepth and Vision). During onboarding, the app uses the TrueDepth camera through Apple's ARKit (ARFaceTrackingConfiguration) to scan your face and classify your face shape (e.g., oval, round, square). On devices without TrueDepth, the app falls back to Apple's Vision framework for face detection with landmark analysis. In both cases, all face processing happens entirely on your device in real time. No face geometry, depth data, or biometric information is collected, stored, or sent off your device. The only output retained is your face shape classification (a single label like "oval"), which is stored locally and synced to your private iCloud account. The app also uses Vision-based face detection during camera use to assist with framing — this data is processed in real time and immediately discarded.

Subscriptions. If you subscribe, the app verifies your purchase through Apple In-App Purchase. A signed transaction token is sent to our backend for verification. We never receive your payment card information. Subscription events (such as plan type and price) are also shared with our measurement partner for ad attribution (see Advertising and Measurement below).

Identity. CutIQ uses your iCloud account for identity. No email, phone number, or password is collected.

Advertising and Measurement

CutIQ uses the TikTok Events SDK to measure the effectiveness of our advertising campaigns. When you install or use the app, TikTok may collect:

This data is sent to TikTok to measure and optimize ad campaign performance. TikTok does not receive your photos, chat messages, or hair analysis data.

You can opt out. When CutIQ asks for permission to track your activity, you can decline. You can also change this at any time in iPhone Settings > Privacy & Security > Tracking. If you opt out, the app works exactly the same — only ad measurement is affected.

How We Use Data

We use your data to provide the app's features: generating hairstyles, analyzing your hair, syncing your data across devices, verifying subscriptions, enforcing usage limits, measuring ad performance, and responding to support requests.

Third-Party Services

Data Retention

Your iCloud data remains until you delete it through the app or manage it through your Apple account. Local data remains until you delete it or uninstall the app. Our backend does not persist user data beyond individual requests. Ad attribution data is retained by TikTok according to their privacy policy. We cannot guarantee the retention practices of third-party providers.

Data Deletion

You can delete your account and all associated data from the Settings screen in the app. This removes your data from iCloud, clears local storage, and resets your identity. To request deletion of data held by TikTok, visit TikTok's privacy policy.

Security

We use encrypted connections (HTTPS/TLS), server-side subscription verification, rate limiting, and input validation. No system is perfectly secure, but we take reasonable measures to protect your data.

Your Choices

Children

CutIQ is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn we have, we will delete it.

Changes

We may update this policy. Material changes will be reflected in the date at the top.

Contact

Contact us